Article WritingStudy Case
Known as the best Online Travel Agent (OTA) in Indonesia, Traveloka keeps innovating by launching Eats by Traveloka. This Eats business will support Traveloka's ambition to be Indonesia's super app.
To launch Eats, Traveloka needs to have a lot of content about culinary and restaurant. Penulis.ID helps Traveloka to create thousands of articles about culinary and restaurant to support their Eats business.
Problem
Traveloka faced a serious problem when they want to launch Eats. They need to create thousands of content quickly so that they can outpace their competitors.
Creating them internally will take their resources too much. Traveloka needs a dependable partner to support them in creating tons of content with good quality.
What We Did
Penulis.ID team working together with experts from Traveloka to create content and activate the Eats brand in Indonesia. We write thousands of articles about culinary and restaurant for Eats. Penulis.ID applies SEO technique in each article to help Eats gets search engine visitor, without sacrificing quality. We work hard together with the Traveloka team to fulfill Eats demand of hundreds of articles per month.
Then, each month, Penulis.ID and Traveloka learn together from the result and then adjust our digital strategy to reach Eats' target.
Result
Now, Eats has been a great success for Traveloka. Their team managed to get a few hundred pageviews from Eats, and then help them to build Eats business from those contents.